With over nine years of experience in Information Technology, Will serves as an IT and Marketing Specialist for French Broad Electric, where he has been a key member of the team since June 2023. At the intersection of technical infrastructure and strategic communications, he plays a vital role in ensuring the cooperative remains technologically resilient and community-focused.

During the catastrophic events of Hurricane Helene, Will demonstrated exceptional versatility by transitioning into emergency operations. His contributions ranged from frontline crisis communications and customer service to serving as a drone pilot for the cooperative’s fleet, providing critical aerial assessments and power line repair. A dedicated problem-solver, Will is committed to leveraging emerging technologies to improve utility reliability and member engagement in both blue-sky and emergency environments.